L90’s Records is a sonic scar — a glitch invasion in the urban underworld.
L90’s Records is not just a label — it’s a scar in sound.
Born from chaos, rebellion, and street art, it fuses Brazilian rawness with glitchy cosmic frequencies. Founded by Las Heras, the label is a portal between the streets and the cosmos — a place where art bleeds through beats.
THE LABEL
L90’s Records was created to connect underground artists who transform imperfection into identity.
Each release is a fragment of an expanding universe — a mix of tech house, minimal, street groove, and digital rebellion.
The label embraces mistakes, distortion, and raw emotion as part of its sonic DNA.
“We believe chaos creates beauty. Our sound is rebellion in motion.”
THE CONCEPT
The L90’s aesthetic combines neo-expressionism, graffiti, and glitch art — translating the tension between street energy and interdimensional freedom.
Everything in the label’s world carries that mix of ritual and street, grime and light.
VISUAL IDENTITY
THE CHARACTER
Each L90’s release reveals a new layer of its universe — and introduces its creatures:
👽 Space — the alien graffiti leader, a bridge between worlds.
👹 Low — red glitch monster, distortion and low-end power.
😼 Shaker Cat — the street-smart trap feline, groove and attitude.
Together they form The L90’s Gang — symbols of freedom, chaos, and sound rebellion.
“L90’s is a rebellion against perfection — a sanctuary for those who turn noise into identity.”
Want to be part of this universe?
Send your demo, art or visual ideas.
L90’s is always open to new frequencies.
CONTACT
For bookings, collabs, and press inquiries:
© 2025 LAS HERAS — A sound ritual that crosses streets and dimensions. Design, Ritual & Chaos by Las Heras.